Blog 4: Blogging to market yourself for dummies!

Welcome to ‘Blogging to market yourself for dummies!’ are we ready for some easy tips on how to promote yourself using your blog? Well here goes ……..

Reading through the links I found were, for me insightful and very helpful. To be completely honest I had a ‘wow wee’ moment myself, so because I’m so nice I thought I would share :).

Tip 1: Questions

Starting out isn’t always the easiest, but I am a firm believer that writing down questions will allow you to fine tune your blogging.  What I mean by this, is asking honest questions for example: What are you trying to promote via blogging? What is your target audience? Is what your saying keeping your readers up to date? Are you trying to generate leads to increase web traffic?

Once you have this list all ready to go, I think you will start to narrow down what is more important and was is needed to promote yourself successfully.

Tip 2: Being original and setting the tone

Selling yourself shouldn’t be hard, a blog should be about you. You don’t need to be a fantastic writer, the tone of the blog should reflect your personality. Having your own flavour is the key to sticking out.

Tip 3: Good Content

Consider what value you are giving your audience when blogging, is what your saying keeping your readers up to date? It also helps having valuable views and opinions, information readers will want to read and take on board. I guess it comes back to the list of questions, who are you writing for? being able to visualise an ideal reader will allow your writing to become more vivid and engaging.

Tip 4: Writing skills

Like I said earlier, you don’t need to be a genius when it comes to blogging. Writing shouldn’t be a huge worry, what you do need to know is some rather easy pointers to get you started. To engage your readers, make your writing more conversational, talk to your readers not at them. Try to keep your conversation appealing so readers will want to leave a message, create enticing opening paragraphs that will grab attention. A good conclusion will also help and will hopefully keep your readers interested for the next blog.

So fellow blogger dummies those are my tips, I’m not a expert but I am hoping you all get to take something away from this. There are two links available below, please read them they really made me think about my own style of blogging.

Good luck folks!

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” (Brian Clark)



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